It can be hard to be a long-term, successful rapper in the music industry today.
In today’s age, you have to get buzz by releasing mixtapes. You still have to gain more and more fans through the use of the internet and tours, but the difference between 2012 and 1998 is you can make great show money off of a mixtape. A gift and a curse.
The structure of the music industry is why most rappers don’t stick around for too long. After achieving some sort of buzz or recognition, most rappers eventually flame out. Jay-Z, Eminem, Snoop Dogg are all exceptions to the rule, mostly due to their ability to change with the times. Most emcees drift in and out of a “lost” phase where they can’t seem to generate buzz for their music or just flat-out disappear.
And so brings me Continue reading