Lost Rapper of the Month (December 2011): Gucci Mane


It pains me to do this.

I mean it really causes me extreme discomfort to do this to a man who admittedly, is one of my favorite rappers that I’ve had the pleasure of being a fan of.

But it’s time to induct the man who had a good run as my favorite rapper from 2008-2010, Radric “Gucci Mane” Davis.

Remember this Gucci?

This was 2007-2008 Gucci Mane. Underground sensation. Creative legend in Atlanta. As Radric gained more and more success, the hits kept coming. If you were a fan of Gucci, you appreciated his work ethic. You appreciated that he never sold you any garbage;everything Gucci was saying was possibly true. From chickens cooking in the kitchen to an asphalt-colored Aston Martin being washed by a crew of crack junkies, everything coming from his mouth was believable. Secretly though, fans were worried that success might turn Gucci Mane into a lesser artist.

These fears were realized when this new “Gucci Mane” emerged in 2010:

A perfect example of what I’d like to call, “The Gucci Mane Theory.”

The Gucci Mane Theory: An artist who is loved before reaching mainstream success but hated once they reach the mainstream, even though the music quality has gotten better or hasn’t changed

Gucci wasn’t the first, but one of many artists to have this same issue. Gucci’s problem? The penal system of the United States. Gucci Mane left prison for the 47th time in January of this year and walked out into a new chapter of the book entitled Radric Davis’ career. A new chapter where he had lost most of his popularity. Where he was no longer regarded as the future of trap music, but as another troubled waste of a rapper in the eyes of “purist” fans.

Thus the ice cream tattoo…

Thus the quality of his music dramatically declining; There was a time when although he had his critics, there was a significant portion of rap music who viewed him as incredibly creative and consistent…

And now, we have a collaborative album with V-Nasty. And no I’m not lying.

I’m sure Gucci probably wants a check, Warner Brothers want a Gucci record and V-Nasty wants some fame but did this need to happen? And the worst part about it is I’m going to have to at least listen to it. Mostly because of the magic of Zaytoven beats & Gucci Mane, I’ll give it a listen. Will I like it? Probably not. But if Gucci doesn’t care enough about his career enough to stay out of a correctional facility and make better music, I doubt it if he REALLY cares if he sells more than 50,000 copies.

At this point in his career, the former So Icey boss is more concerned with a check than achieving real relevance in the rap game. This lack of passion has led me to induct Radric “Gucci Mane” Davis as the Lost rapper of the month for December.

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